Create a reporting solution that will record the activities of the field sales team supporting activity and management functions.
A suite of interactive reports was developed offering the management team all of the information needed to manage the function efficiently.
These reports included the capability of delivering store level reports to the Rep while in the field.
Reports are refreshed every 15 minutes, ensuring that when up-to-date information is crucial, it is in the hands of those who need it.
Equipment: Hand-held technology used for recording store information and taking photographs. Business Intelligence and Database Administration office solutions.
467 stores nationwide, over a 3-week period.
Audit actual space breakdown in impulse chillers.
Record number of facings.
Photograph every chiller within each store.
Report Space per Sector, Space by Manufacturer, Photos by Store, Calls Completed, Calls not Completed and why, Time per Call, POS Places, Comment report for deviations from brief.
Equipment: Hand-help technology used for recording store information and taking photographs.
100 SuperValu stores nationwide, twice over a 2 month period.
Audit actual space given in each store.
Record the bay size per store, and number of products on display.
Photograph product space and feature displays.
Compile a report for each visit.
Equipment: Hand-held technology used for recording store information and taking photographs.
Fully manage an ongoing Mystery Shopping campaign in both own and competitor branches.
Approximately 200 stores covered per quarter.
Recruit Staff to specific demographic requirements.
Report back on all aspects of customer experience.
Service and selling processes.
Equipment: Online reporting.
Fully manage a Mystery Shopping campaign in conjunction with Client and selected convenience stores.
100 stores covered over 4 consecutive weeks.
Measure promotional compliance.
If promotion compliant, store assistant awarded prize and photograph taken.
Real-time feedback of calls completed or difficulties encountered and photographs.