XL plan to open 20 new stores as part of the group’s national growth strategy, which will result in the creation of approximately 200 new jobs.
The brand which is owned by BWG Foods, along with other well-known brands such as Spar, Mace and Londis, has opened over 100 stores in Ireland over the past four years.
The national growth strategy for the brand includes a target of 5% in like-for-like sales growth, which will aim to achieve potential revenue of €312m annually.
John Moane, Managing Director of BWG Foods Wholesale, believes XL has become an attractive brand.
Mr. Moane stated that, “XL has proven itself to be a very powerful brand, continually evolving alongside consumer expectations, and we will remain focused on the price and value agenda, which has been one of the key determinants of XL’s success to date”.
The planned openings will add to the current 240 stores across the country and continues the positive trend from 2015, in which 23 stores were opened.
BWG believes that the brand’s expansion is due to its investment into its wholesale and chilled businesses.
Mr. Moane said that, “We continue to invest in the XL network, at supply level, through the continued upgrade of the nationwide Value Centre wholesale network, and at local level through store development, brand marketing, and category development with a specific focus on enhanced fresh, chilled and coffee offerings”.