Tesco has emerged as Irish consumers’ most popular supermarket for their main weekly shop, according to the latest figures.

The recent ‘Where We Shop’ report shows that one third (33 percent) of Irish consumers do the big shop at Tesco. ‘Where We Shop’ is a report produced by Checkout Magazine and Ignite Research.

It’s no great surprise that Tesco are on top considering they have the largest market share of supermarketing in Ireland. Their big rival at the moment are SuperValu, who temporarily toppled Tesco from the top spot earlier this year. Surprisingly, of all the big supermarkets SuperValu have the lowest amount of people who do their big shop with only 11 percent conducting their weekly shop in their stores. This puts them behind Aldi on 23 percent, Lidl at 16 percent, and Dunnes Stores at 15 percent.

Shelfwatch: ‘Shop & Save’ Scheme Sees Dunnes Stores Sales Surge.

There was one positive stat for SuperValu as they were deemed to be the “best at promoting Irish” products by 39% percent of respondents.

Stephen Wynne-Jones, the editor of Checkout magazine said that “this year’s Where We Shop report indicates that when it comes to our shopping habits, Irish consumers really are creatures of habit.”

“While value for money is still a key decision driver for most households, the most successful stores marry this with range, location, access, friendly staff and quality produce – factors that can have a huge influence on where consumers decide to shop,” he added.

While the recession has no doubt aided the growth of Aldi and Lidl, saving money alone isn’t enough to attract customers.

“While value for money is still a key decision driver for most households, the most successful stores marry this with range, location, access, friendly staff and quality produce – factors that can have a huge influence on where consumers decide to shop,” claimed Mr Wynne-Jones.