Supervalu’s short stay at the summit of Ireland’s supermarket industry is now under threat from Tesco, according to the latest figures.

Contract People reported last month that Tesco had finally lost its stranglehold on having the largest market share in the country to Supervalu, who assimilated Superquinn in February 2014. The latest figures, relevant to the end of April, show that the two rivals are now tied in first place with each having a 25 percent market share.“

Over the past 12 weeks SuperValu and Tesco have each captured 25pc of the grocery market, with SuperValu battling to hold onto the number one position it claimed last month and Tesco aiming to recover lost ground,” said David Berry, director at Kantar Worldpanel.

Last week, we shared the news story that Tesco have become the biggest buyer of Irish food and drink in the world and the company have subsequently launched a charm offensive after a difficult few months. Pegging back Supervalu so soon is certainly a welcome boost for Tesco Ireland after it was named as its parent company’s worst performing branch.

Dunnes Stores also enjoyed an increase in market share, with an increase in sales growth of 3.6 percent lifting its share to 22 percent.

In the world of supermarket retail, Aldi and Lidl benefited the most from the global recession. The German duo experienced strong growth across Ireland and the UK but there are signs that it could be slowing.

“One of the most interesting trends in the latest data is the slowing growth rate of both Aldi and Lidl,” Berry added.

“While the 8.8pc growth posted by Aldi and 7.8pc for Lidl remains impressive, this is the first time since 2010 that both Aldi and Lidl have grown their sales by less than 10pc.”

Here at Shelfwatch we’re only too aware of the importance of saying ahead of the game. We provide our retail audits, research, and field marketing services to any companies looking to improve its day-to-day performance. We’ve offices in Dublin and Belfast, so don’t hesitate to contact us.