SuperValu has announced that it expects to sell 115,000 pumpkins this Halloween, which will be used for carving and cooking.

SuperValu expects the number of pumpkins sold this Halloween to increase by 30pc compared to 2013.

Available in SuperValu stores nationwide from this week, pumpkins will retail at €3 for a giant pumpkin; €2 for large pumpkins and €1 for medium size.

This is the seventh year that SuperValu will sell Keeling’s Irish pumpkins, grown by Oisin O’Gradaigh on 4.5 hectares of land in Castlebellingham, Co Louth.

“Demand continues to grow for this Halloween staple and we are delighted to be able to provide SuperValu customers with the quality and value they expect once again this Halloween,” said Martin Kelleher, managing director, SuperValu.

“As the No 1 supporter of the Irish food industry, SuperValu works with over 600 local Irish suppliers like Keelings; more than any other retailer in the country. We purchase almost €2bn worth of goods produced or sourced in Ireland annually, helping to protect 30,000 jobs in the economy. By shopping with SuperValu, customers are helping to ensure that up to three times more money stays in the local economy compared to international supermarkets.”

Source: Businessandleadership.com