Team
Tom Davis - General Manager
Tom is a founder of Shelfwatch Limited and is actively involved in the business. He is a Marketing graduate with over 15 years experience in the field marketing and market research industry. He is a member of the Marketing Institute and has successfully setup and managed operations for companies such as Masterfoods, Pepsi, Danone and Wrigleys Ireland. His overall responsibility is the development of our handheld solutions and to ensure delivery of our promises. This ultimately results in client satisfaction.
Sinead Collins – Account Manager
As account manager Sinead has overall responsibility for the delivery of all our research projects and ensures that our Clients’ needs are exceeded and our services continue to grow. Sinead joined Shelfwatch in 2008 after several years working with a field marketing agency. She has an extensive background in sales, marketing and human resource management.
Sinead holds Bachelor of Arts Degree and graduated with a Masters of Business in Project Management from the Michael Smurfit Graduate School of Business, UCD. She is a member of the Marketing Institute of Ireland.
Liana Iglesias - Senior Account Executive As senior account executive Liana joined Shelfwatch in 2009 and brings to the business her extensive experience in both research projects and managing contracted sales forces. She has previously worked with clients that included Heineken, Kelkin, Heinz, W5 Marketing Intelligence and Boyne Valley.
Eimear Critchley - Account Executive As an account executive Eimear deals with the day to day activities on each client account. An experienced administrator Eimear joined Shelfwatch in September 2008 she has extensive knowledge in data analysis, compiling reports and handheld technology. During her career she has worked with clients that include Pepsico, National Lottery, Aramark, Danone, News International, Georgina Campbell and Flogas.
Services