Tom Davis

Tom Davis

Managing Director

Tom is a founder of Shelfwatch Limited and has extensive experience in Marketing, Finance,
HR and IT Analysis & Reporting. He is a Marketing graduate with over 20 years experience
in field marketing and the market research industry and is actively involved in the business.
He is a member of the Marketing Institute of Ireland and has successfully set up and
managed operations for companies such as Masterfoods, Pepsi, Danone, National Lottery
and Muller Dairy.

Bryan McManmon

Bryan McManmon

Senior Reporting Executive

As Reporting & Insight Executive Bryan manages the day to day activities of our key research clients. Having previously worked within the market research industry, he has experience in data mining & analysis, report compilation and handheld technology. He currently works with clients such as PepsiCo, Britvic, Tennant & Ruttle, Muller Dairy and the DAA.

Katie Lonsdale

Katie Lonsdale

Research Executive

Katie joined the company in 2015. She has experience in the retail and IT industry in London and has brought this knowledge with her to the FMCG industry in Ireland. She holds a Bachelor’s degree in European Studies and successfully completed a year of study for the Erasmus Programme in the Université de Bretagne-Sud in Lorient, France. Clients she has worked with include, Proctor & Gamble, United Biscuits, Britvic and Diageo.

Emma Cullen

Emma Cullen

Reporting Executive

Emma deals with the day to day activities of our key research clients. An experienced researcher and administrator, Emma joined the business in October 2015. As a psychology graduate, she has extensive knowledge in data analysis and reporting. During her career, she has worked with clients that include Britvic, Muller, Tennant & Ruttle, Procter & Gamble and Diageo. Emma is currently studying a Master’s degree in Psychological Science at UCD.

Denise McCaffrey

Denise McCaffrey

Senior Account Executive

As Senior Account Executive Denise deals with the day to day activities of our field marketing and tactical client accounts. She has extensive knowledge in field marketing blitz, contract operations, mystery shopping, auditing, surveying and reporting. During her career she has worked with clients that include Gas Networks Ireland, DAA, Mars, Procter & Gamble, W5, Momentum, Diageo and T&R.

Karina Zujewska

Karina Zujewska

Account Executive

As an Account Executive Karina deals with the day to day activities of our field marketing and tactical client accounts. Karina joined Shelfwatch in June 2016, with a knowledge in data analysis, mystery shopping, auditing / surveying, reporting and handheld technology. During her career she has worked with clients that include Bord Gais Networks, the DAA, Mars, Procter & Gamble, W5, Aramark, Diageo, the National Lottery, Kerry Foods, Richmond Marketing, Britvic and TCC.