Auditing/Research

Price Audit: Checking the prices in the Stores on a regular basis helps the companies to maintain the competitive pricing strategy. SELs with the correct prices are vital part of the selling process and are legally required.

Space Compliance Audit: Are you getting the correct amount of category space that you are paying for or that you deserve because of your sales figures and brands? Auditing the space that your products are allocated instore ensures that you are.

Off Sales Audit: If a customer walks into a retail outlet and your product is not available to purchase then you have lost a sale. Auditing your product's availability minimizes the risk of lost sales and also assesses your distribution levels.

Competitor Information Research: Auditing competitor activity keeps you abreast of what is happening in your market. It enables you to track and respond to your competitor's promotional campaigns.

Promotional Compliance Audit: Is your promotion active? Did it commence on time? Are you getting sufficient space and support from the retailer? Promotions mean extra space and extra visibility. Is it happening for your brands?

Mystery Shopping: We work on our client's behalf to evaluate a particular service, or service process against a number of predetermined service standards. By reporting on what your customers are experiencing, problems can be addressed, sales performance improved and ultimately profits increased.